The tech giant prepares for the recovery of tourism. Google will make available to all travelers its own free list of hotels and tour operators "which guarantees a constant demand through the network," as explained by Vice President Richard Holden. Until now, Google was only showing paid ads and vendors who didn't want to pay the internet giant were not showing up at all.
The group now says its goal is to fill in search query results and give users a good overview of the prices on offer. Apparently you want to have as many industry providers listed as possible and offer consumers plenty of choice, even without charging advertisers for it, according to ABC.
The portal will allow customers to enter the prices of the desired stay at google.com/travel and access direct prices. “We want to avoid presenting consumers with the wrong price. These bad experiences are overwhelming. That is why we check the quality of the prices quoted very intensively, ”explains Holden. He also promises to keep the complex and diverse list of travel requirements that each government considers appropriate in its fight against the coronavirus updated in real time, so that it can be consulted for each destination searched on the portal.
Establishments already subscribed to Hotel Prices API and Hotel Ads do not have to do anything to appear in the free booking links and any hotel or agency can participate through their Hotel Center account. In the coming weeks, Google expects to launch new tools that will also allow each hotel to directly publish their rates and availability without complex technical requirements.
The most valuable part of the business will be having access to Google's database, which will allow the company to predict behavior. Thanks to initiatives previously tested by ‘Think Futurism with Google’, to capture trends, the search engine has found a new consumer profile which it calls “digital nomad” and which is characterized by seeking quieter vacation spots close to nature. His next goal is to find patterns of seasonal adjustment and digitization of tourism.
